Opinion regarding Agri-tourism: Relationship between socio-personal characteristics and opinion

The present paper study the opinion of the respondents regarding agri-tourism and the relationship between their socio-personal characteristics and opinion. The study was conducted in Ludhiana district of Punjab state and 210 were selected for the study. The respondents selected were mainly teachers/principals, students and urban consumers. The findings revealed that majority of all the categories of respondents had high opinion of agri-tourism such as farm stays are the perfect ways to get closer to nature, agri-tourism is less costly than other tourism and agri-tourism creates curiosity to learn about food, plants, animals and rural lifestyle. Educational level of the teachers has positive and significant correlation with opinion of agri-tourism, while non-significant correlation observed between educational level and opinion of the urban consumers. Most of the teachers were having post graduate qualification, whereas the urban consumers were having only secondary education. Positive correlation between service experience of the teachers and opinion was notice and it was due to the fact that opinion may increase as service experience increase.